Tesla sells roughly 30,000 cars per month (assuming 7,500 per week). 30,000 may sound very small. In fact, for the automotive industry, 30K is very very small.
Tesla sells 30,000 EVs per month (3 models)
BMW sells 17,000 EVs per year. (6 models)
Chevrolet sells 31,800 EVs per year. (2 models)
Ford (at their current rate) will take 5 years to sell 30,000 EVs. (3 models).
Can Tesla survive without Elon Musk?
The Electric Vehicle is not popular. No one is buying electric vehicles and Tesla is selling 12 times as many cars as the competition (at current rates). Tesla is the only company able to sell electric cars.
Why is that?
Teslas have an amazing driving experience but so do BMWs. Tesla has an amazing brand image but so does BMW. Tesla has cheaper cars but so does Chevy. Tesla has amazing cars but so does the competition. But Tesla is the only company able to sell EVs.
Why is that?
Elon Musk, through good news and bad, has kept Tesla in the news for years on end. Since 2008, Tesla has been in the news nonstop. The news cycle has gone through attacking Tesla to loving Tesla (the same journalists very commonly).
Elon Musk is the only reason that Tesla is still alive. He has generated unprecedented demand in an industry that no one wants to buy products from.
No one is buying EVs. People are only buying Teslas. And that’s because people want to get behind Elon’s vision of the future in one way or another. That’s why people buy Teslas over BMWs despite both being amazing cars.
Edit: Since the vast majority of Tesla’s cars are sold in the US, this answer is US-based obviously
Edit 2: SEC just announced that Musk will remain CEO. He will relinquish being chairman which is a role he never did well.
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